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Greener Results Helps Develop the National Restaurant Association’s Greener Restaurants Program

For Immediate Release

May 25, 2010

Chicago, ILGreener Results Consulting worked with the National Restaurant Association (NRA) to develop its new Greener Restaurants program, which was featured at the NRA Show in Chicago May 22-25. Greener Results helped the National Restaurant Association design the voluntary framework for the program, developed much of its technical content and resources, and helped manage the design and implementation of the website and database.

Greener Restaurants is supported by the National Restaurant Association’s Conserve initiative, which encourages restaurant operators to increase their environmental efforts while preserving – and many times boosting – their bottom line. The new Greener Restaurants program is a membership-based educational model that will also serve as a consumer-based platform for all restaurants nationwide that wish to document their green activities. The goal of the Greener Restaurants program is to help restaurant operators save money while incorporating sustainability practices throughout the restaurant. The program includes checklists of best practices and online tools and resources, including more than 70 clips of video footage featuring real-life examples of green practices.

Greener Results Consulting was chosen to work on the project because of its experience in developing voluntary, pollution-prevention-based recognition programs. Greener Results helped develop Virginia Green, Virginia’s successful program to encourage green practices in all sectors of that state’s tourism industry. And Greener Results also helped develop Maryland Green Travel, which launched a similar voluntary program in 2009. Both of these programs provide recognition opportunities for their participants, but depend upon active consumer involvement to ensure that facilities observe the green practices to which they have committed.

“The experience of Greener Results’ Tom Griffin and Laura Wood Habr in developing green hospitality programs proved invaluable to us as we designed and developed the Greener Restaurants program,” said Conserve Program Manager Chris Moyer.

The new Greener Restaurants program essentially utilizes the same highly-leveraged, consumer-involved models as the Virginia and Maryland programs. Participating restaurants will use the program’s educational tools and resources to learn about new green practices and technologies. Once implemented, the activity appears on the restaurant’s web-based profile, which is then shared with the consumer. Consumers are encouraged to provide online feedback and comments on “how green” the given restaurant really is.

Tom Griffin, Director of Greener Results explained, “The Greener Restaurants program will work to heighten environmental awareness within the industry and help to meet the increasing consumer demands for restaurants that are committed to sustainable practices. Greener Restaurants will also encourage increased participation in state and local recognition programs; and it should also benefit certification programs, such as those run by Green Seal and the Green Restaurant Association.”

Greener Results is currently working to develop additional resources for the Greener Restaurants program, and they are working with their state program clients to encourage joint partnerships that will be mutually beneficial. In addition, Greener Results is assisting individual restaurants in the development of green programs and is encouraging them to join the new Greener Restaurants program.

Griffin continued, “It has been a pleasure to work on this project in partnership with the major contributors to the program which include The Turner Foundation, Kendall College, the Food Service Technology Center, and EPA’s EnergyStar program. In addition, we’d like to recognize the significant contributions of DevBridge, Inc., who partnered with Greener Results to handle all aspects of website and database development.”

Media Contact
Natalie Friton
Chesapeake ProCon


Greener Results Contact Information
Richmond, VA

About Greener Results
Greener Results is a unique consulting group that seeks to provide straightforward solutions to assist companies develop meaningful environmental green programs that also result in improved profitability. Greener Results consultants assess the current situation and goals of clients and assist and guide them in creating and implementing a custom solution. They focus on the development of environmental programs and activities that are practical, attainable, and cost-effective. Greener Results provides clients with services that facilitate environmental compliance, simplify environmental activities, enhance their public image, and offer a long-term return on investment.

Greener Results’ Sustainability Services include sustainability program development, green assessments, waste audits and LEED advisory services, and annual sustainability reporting. In addition, Greener Results provides an array of Green Public Relations Services such as voluntary program participation and awards, staff education and training, social-media marketing, and community outreach and events. They work extensively within the hospitality industry, including hotels and restaurants, and within the commercial building management sector.

Greener Results is the consulting division of Air Cycle Corporation, one the nation’s leaders in lamp and universal waste recycling products and services.

About National Restaurant Association
Founded in 1919, the National Restaurant Association is the leading business association for the restaurant industry, which comprises 945,000 restaurant and foodservice outlets and a work force of nearly 13 million employees. Together with the National Restaurant Association Educational Foundation, the Association works to lead America’s restaurant industry into a new era of prosperity, prominence, and participation, enhancing the quality of life for all they serve.